COVID-19 has sped up the digital transformation of people worldwide. From ordering medicines to attending virtual classes to buying grocery items– now it is possible to do everything online. It goes beyond saying that the food chain has undergone several changes in the past few years. As the demand for healthy and safe food is already high, buyers and farmers can both benefit from the situation. So, find out how consumers can buy vegetables directly from farmers and from the convenience of their home.
Products farmers generally sell on an ecommerce platform
Here are some products that you will commonly find on the online agriculture marketplace:
- Bakery desserts
- Dairy products
- Fresh vegetables direct from farm
- Organic food items
- Seafood and meat
- Luscious fruits
How does the online farmers marketplace function?
In this model, farmers from different parts of the country set up their shops on an online platform. All they need is a smartphone along with a good internet connection for selling their fresh produce to interested buyers on such ecommerce platforms. From managing inventory to keeping track of upcoming deliveries to ensuring the timely delivery of products – farmers can perform a range of tasks seamlessly.
If you want to buy groceries from the digital farmers marketplace, you have to create an account on an ecommerce platform. Then you can browse through all the available products and add the ones you want to the cart. The final step involves making the payment for your purchase. Once you have completed the transaction, your part is done. High quality items will be delivered at your doorstep by the delivery personnel. So, you can have a variety of fresh fruits and vegetables at standard prices without leaving your home.
Characteristics of an online farmers marketplace
Easy to sign up- It is convenient for vendors to sign up smoothly and quickly.
Effective product management- It is simple for farmers to remove or add items within few seconds. From setting prices to supplying other important information, they can get everything done seamlessly.
Advanced communication tools- When it comes to fixing issues, buyers and sellers have the scope to interact with each other.
Ratings and evaluations- Buyers can purchase vegetables direct from farm after checking the reviews and ratings. The comments left by prior buyers help future buyers trust the farmers.
Advertisement of goods- The online farmers marketplace also provides various marketing tools to farmers. They can attract buyers by mentioning things like discount rates.
Parting Thoughts
Farmers around the globe have suffered immensely because of a vicious cycle of reduced productivity, low profits, poor orientation of market, and minimum value addition. Due to insufficiency of market linkages, they did not have access to a fair market. With the popularity of online agriculture marketplace, farmers don’t need to depend on middlemen anymore. So, they can get better prices for the crops grown in their fields. Buyers too love the flexibility the online agricultural markets offer them. They can save time and money by purchasing sustainable produce directly from farmers.
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